Being a good coach!!

Successful prototype? Good system? Great food or service? Yes, all of these elements are critical, but the most important ingredient is your ability to teach someone how to operate all of the things that make your business successful, including the infusion of your company's culture, standards and beliefs.

Your success in franchising is going to more rely upon your ability to be a great coach than a great quarterback. Superstars who can perform, but can't teach, don't make it in franchising any more than they can in sports.

Magic Johnson was one of the greatest basketball players of all time, but only lasted a few months as coach of the LA Lakers. Phil Jackson was a run of the mill player, but a great coach. He took the Chicago Bulls, a team that never won anything in spite of Michael Jordan's 40 to 60 points per game and won 6 championships and then went to Los Angeles and took a team with Shaquille O'Neal and Kobe Bryant, 2 superstars who had also never won anything, and produced 2 championships.

-	Can you teach someone your business?
-	Are you a motivator?
-	Do you attest, develop and keep good people in your current operation?
-	Does the quality of your operation remain high, even when you are not there?
-	Have you developed a "culture" that makes you, your employees, your customers feel special about your business?
-	Are you able to clearly translate your technology and procedures to others?
-	Are you successful in providing constructive criticism that results in improvements in staff performance?