Vision

•	Certainty.
•	Spread the franchise culture all over the world.
•	Contribute to build a solid, reputable and professional franchise industry worldwide.

Values

•	Our clients' success is our success.
•	Our clients' failure is our stigma.
•	When our clients put themselves in our hands, they are not knowledgeable of franchising and they expect solid, honest and objective advice of the highest ethical level. At Francorp, we never commit to anything where we do not control the outcome and we never allow ourselves to be the subject of conflict of interest.

Our Creed
Therefore, we have the following creed throughout our entire worldwide system:

•	We never manipulate our clients' expectations, strengths and weaknesses.
•	We never become partners with our clients.
•	We never become franchisees of our clients.
•	We never become brokers of our clients in individual unit sales.
•	We never offer to secure outside financial support for our clients.
•	We never sell our clients something they do not need.
•	We never suggest or aid our clients to circumvent the law.

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